Build One Signature Talk

Hey there Modern Authors, Last week, I was workshopping keynote ideas with one of our authors. She'd clearly put in the work.The slides looked polished.The stories were good.The structure made sense. About twenty minutes in, I stopped her. "Who's buying this talk?" She looked at me for a second and said..."Well... leaders." I smiled."Which leaders?" Another pause."Companies?" "Which companies?"Silence. Here's what struck me. She didn't have a speaking problem.She had a bookability problem....